ABOUT US

We are two young entrepreneurs from Sweden with a strong desire to change the cardholder and wallet industry.

The most common questions we get are: why and what?

WHY

We know there are countless cardholders and wallets on the market. Yet, we can’t see a single brand that people instinctively turn to when they need a new one. Our goal is to become that brand — the go-to choice when someone is looking for a new cardholder or wallet.
Just like how everyone knows where to go when buying a new phone, we want to be the same trusted name in our field.

WHAT

Our main focus is on cardholders, inspired by the Scandinavian lifestyle. Here, physical cash has become rare, making a cardholder far more practical for our audience. We design our products ourselves — from patterns and colors to logos and details — and work closely with our manufacturer to bring those designs to life.

A lot of our inspiration comes from our passion for the fashion and automotive industries. We combine those influences with creativity and craftsmanship to design cardholders that not only fit your lifestyle but also complement your outfit.

“A GOOD FIT SHOULDN’T BE RUINED BY YOUR WALLET.”

This statement captures the essence of Scandinavian fashion — clean, stylish, and purposeful. From youth to elders, people in Northern Europe care deeply about what they wear. For many, every accessory matters — watches, bracelets, shoes — yet the wallet is often overlooked.
We believe your cardholder should be just as refined as the rest of your outfit. It’s not just a thing — it’s a statement of style and detail.